Surface Pattern Designer

Hi, I’m Louise King, a Surface Pattern Designer originally from Liverpool (UK), via Madrid (Spain), and now based in London.

I have experience in a variety of projects within the Surface Pattern market including fashion fabrics, homeware, greetings cards, wrapping paper, packaging and stationery fields.

My work has widely been described as maximalist, layered, textural, quirky, versatile, eccentric and hand-drawn and that would all be very accurate!

I use a mixture of really subtle colours and really bright colours. I find inspiration from anywhere and everywhere – from nature, to industrial and architectural objects, to the planets above, and the sea below, and pretty much anything in between.

My goal is to take your vision and develop it into commercially viable products, in a wide range of areas, making successful and pleasing product lines along the way.

Listening to your ideas and then making them a reality is what drives my design mantra of “Excite, Delight, Inspire”.


Clients include some of the best-known UK retailers as well as bespoke commissions for brands.


I would love to hear from you and you can get in touch for freelancing or licencing collaborations via: instagram, Facebook and email on

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